New C-Levels

We all learned the economic value chain at school. From raw materials to goods to services.
According to B. Joseph Pine II and James H. Gilmore in in their 1999 book after services comes experiences.
Today I was reading "enfant terrible", Tom Peters's, blog where it is taken a couple a steps further. The chain becomes;

• Lovemark
• Dreams Come True
• Spellbinding Experiences
• Gamechanging Solutions
• Services
• Goods
• Raw Materials

So beyond experiences we get dreams and lovemark. Lovemark was introduced by Kevin Roberts in his book Lovemarks. With these new levels Tom comes up with new c-levels. The old c-levels, CEO, CFO, COO etc. are obsolete.
I found them quite amusing. Did he forget any ?

The new C-Levels

• CXO Chief eXperience Officer
• CDM Chief Dream Merchant
• CLO Chief Lovemark Officer
• CWO Chief WOW Officer
• CSTO Chief Storytelling Officer
• CRO Chief Revenue Officer