The 4 forces of disruptive innovation

"There is nothing more surprising then the human imagination"

There are 4 forces of disruptive innovation

1. Scaling in the industrial age 1910-1970- scaling stock by efficiencies (atoms)
e.g. scaling production - efficiencies based repetition & commodities .. GM, kodak, coca cola, Gillette

2. Scaling in the information age 1980 -2000- scaling flow by combining (bits)
e.g. scaling speed by uniformity - like ERP single platform and the young internet .

3. Scaling in a knowledge age 2000-2012 - scaling novelty by distribution (brains)
e.g. scaling by diversity - wisdom of crowds -more is different - facilitating distributed brains around a good concept ...google, twitter

4. Scaling in a creativity age 2012-2020 - scaling disruption by mashing (imagination)
e.g. scaling innovation by mashing 1,2 and 3

You'll need all 4 to realize an idea (imagination) by the speeds of light (bits) against a price close to zero (atoms)

You want to see it action ? http://link.brightcove.com/services/player/bcpid56328629001?bclid=10175001001&bctid=63270385001